Press – NYC Toy Fair Day 1: Startup ‘Playdate In A Box’ Bringing Back Old School Play!

In the era of playdates, sometimes the pressure in Mommy world can be pretty tough!

In the era of playdates, sometimes the pressure in Mommy world can be pretty tough! We found an awesome startup company at the New York Toy Fair that’s looking to make that stress a thing of the past!

Once upon a time, kids would go outside and play with the neighborhood kids, and parents didn’t have to put their heads together to plan anything. Most ‘play dates’ were organically thrown together, and we are loving that the attempt to bring that trend back seems to be up and coming.

Related: Playdate Protocol

That’s why we fell head over heels in love with this new startup company, PlayDate In A Box. Yes, we know it’s a different time and age, and so do these folks.

Founder, Letitia Fox-Varshavsky, said that she was introduced to ‘playdates’ when her son was three-years-old. She said that she’d search store aisles for toys that were for two kiddos that didn’t focus on electronics — toys that were tech-free and encouraged creative play. She wasn’t finding what she was looking for, so she created her own!

Related: 6 Tips to Prepare a Young Introvert for School

Each play date game comes in a box with themed costumes, designed for kids who are three to eight-years-old. The boxes are full of creative activities that kids love and even better, the boxes come with a secret scroll that will take them on an imaginative adventure!

Fox-Varshavsky said that she’s worried that kids are just imposing isolation on themselves because of their dependency on electronics, and she hopes her Playdate in a Box kits bring old-school play back to our kids.